Lead and Contacts as Campaign Members - Why ?

I have been asked by my students as so what the purpose of have leads/contacts to be added as Campaign members 

After consulting my friends (including virtual friends) I thought of these points: 

1.     Targeted Marketing: By adding Leads and Contacts as Campaign Members, you can create targeted marketing campaigns that are tailored to specific segments of your audience. For example, you could create a Campaign for Leads and Contacts that have expressed interest in a particular product or service, and then create marketing materials that are specifically designed for that audience.

2.     Lead Scoring: By tracking the engagement of Leads and Contacts with your Campaigns, you can assign scores to them based on their level of engagement. This can help you prioritize your follow-up activities and focus your resources on the Leads and Contacts that are most likely to convert into customers.

3.     Reporting: By tracking the performance of your Campaigns across all of your Leads and Contacts, you can generate reports that provide insights into the effectiveness of your marketing efforts. You can use these insights to refine your marketing strategy and optimize your ROI.

4.     Sales Alignment: By adding Leads and Contacts as Campaign Members, you can align your sales and marketing efforts. Sales reps can see which Campaigns their Leads and Contacts are a part of, and can use this information to tailor their follow-up activities and better understand their prospects' interests and needs.

In

summary, adding Leads and Contacts as Campaign Members in Salesforce provides

several benefits, including targeted marketing, lead scoring, reporting, and

sales alignment. By tracking the engagement of your Leads and Contacts with

your Campaigns, you can create more effective marketing campaigns and improve

your overall sales and marketing performance.